USA Dealer Power Up Binder - Flipbook - Page 51
Logos
Primary logo
The primary logo should always be used when referring to the Kress brand as a whole.
It should have prominent placement when used in print and digital content.
The logo must keep the original ratio and cannot be stretched nor condensed for any reason.
Usage
Logo for light background
Logo for red background
Whenever the background is white or a light color, always
use the red logo.
Whenever the background is red or a dark color, always
use the white logo.
Logo for black background
Black & white / Grayscale
Whenever the background is black or a dark color, always
use the white logo.
For black & white print process, always use the gray logo.
Kress Brand Guide | March 2023
